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ICONIC BY SRDJAN SVELJO

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Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Photo editor by Mina Dejic. All style and pictures by Srdjan Sveljo

Featuring the new work of fashion stylist Srdjan Sveljo entitled Iconic, always a trendsetter, breaking boundaries and playing hard or go home is his motto. Model Danijel P. Photo editor by Mina Delic. All style and pictures by Srdjan Sveljo.



Frank Cammarata for Simons Underwear Collection

SIMON VAN MEERVENNE & BAPTISTE RADUFE FOR WORLD WE MADE BY ZEB DAEMEN

INTRODUCING “URBAN MESH” A WORK BY ANTONI D’ESTERRE FEATURING MASS A NEW STREETWEAR BRAND

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We have the new shots from the image campaign for the Men’s streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre.

We have the new shots from the image campaign for the Men's streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre. We have the new shots from the image campaign for the Men's streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre. We have the new shots from the image campaign for the Men's streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre. We have the new shots from the image campaign for the Men's streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre. We have the new shots from the image campaign for the Men's streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre. We have the new shots from the image campaign for the Men's streetwear brand MASS by designer Mass Luciano, who is based out of Hong Kong, stunning images taken by photographer Antoni d’Esterre.

Designer Mass Luciano, who is the current Mr Gay Hong Kong has launched his own line of men’s streetwear entirely designed and made in Hong Kong.

Check out trendy fashion brand for more details or to shop www.massbranded.com

Credits:

– Photographer: Antoni d’Esterre
– Model: Christian Navarro
– All Clothes: MASS (by designer Mass Luciano)
– Make Up: Walter Ma

PIERO & TIM & LAURIE: THE GREATEST MAGAZINE

L’Officiel Hommes Spain A work by Photographer Pablo Sáez

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High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan.

High fashion editorial for L’Officiel Hommes Spain a stunning work by photographer Pablo Sáez and stylist by Álvaro De Juan. Modeling Tommaso De Benedictis, Tim Dibble, Egon van Praet and David Trulík.
source: pablo-saez


Introducing young rebel Caio Brum by Gustavo Bastos

MARCUS NEW CAMPAIGN X SERGE LEE

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Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee. Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee.

Marcuse launches its new swimwear line Collection15/16, featuring model Ivan Gudkov in a radiant session on the beach by photographer Serge Lee.



Monday Motivation Ignacio Ondategui by Karl Simone

Hugo Villanova as Kip Noll for ODDA 9 icons

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 story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin  story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin

Story inspired by vintage Porn Actor Kip Noll for ODDA 9 Icons starring Hugo Villanova @VNY shot by Taylor Edward, Fashion Editor Javon Drake & Creative Direction David Martin


ISLAND FEVER: BRIAN LEWIS BY EDWIN LEBRON

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The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron. The Amazing Brian Lewis in Island Fever posing for the lens of Edwin Lebron.

The Amazing Brian Lewis in “Island Fever” posing for the lens of Edwin Lebron. Surprisingly stunning new images of Brain captured by Edwin in  this sunny beach we feeling very motivated because of this two talented gentlemen. Brian’s career as a professional model has been going really good this year,  traveling to Miami, to Los Angeles and New York, (besides he’s a Certified Personal Fitness) and everybody adores Edwin’s work, is featuring in every where, in every magazine, so finally this two get together and made “Island Fever” for your very own eyes. Enjoy it.

Clothing by Zara and Hugo Boss.


Tanner Junker by Blake Ballard

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Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA. Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA. Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA. Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA. Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA. Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA. Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA.

Stunning portrait of Tanner Junker by Blake Ballard. Model  Tanner Junker is at Directions USA and Joy Models Milan. Wardrobe Stylist: Matthew Jordan of Directions USA.

Styling Credits
Blazer:  Zara
Jeans:  Lucky Brand
Black Briefs:  Versace
Shoes:  Vans
V Neck Tee: Zara


DRINI BY JOSEPH BLEU

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 The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management  The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management  The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management  The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management  The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management  The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management  The Joseph Bleu beauty treatment on    Drini Korca hair  @Josh_citylooks  grooming by  www.HushManhattan.com Drini is with Joe Flowers Talent Management

 The Joseph Bleu beauty treatment on

  Drini Korca

hair  @Josh_citylooks

grooming by  www.HushManhattan.com

Drini is with Joe Flowers Talent Management


Casey Field by Lucas Ferrier

Charlie by MZ The Work Shirt


UNTAMED AFFAIR

OLIVER CHESHIRE FOR ATTITUDE MAGAZINE BY MARK CANT

Brodie Scott in Sense Magazine

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Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine. Brodie Scott in an editorial for Sense Magazine.

Brodie Scott from Sight Management in an editorial for Sense Magazine.

source: sight management 


Campus State of Mind

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Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos. Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos.

Joan Mirangels, Ronn Mulder, Hakan Nyström & Marti Medina in ‘Campus State of Mind’ for Risbel Magazine. Photos by Ruben Suarez. Styling & grooming: Rocio Valiño. Art Direction by Daniel Ramos.


Balmain x H&M Debuts With New York Runway Show

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The Balmain x H&Mfashion show held Tuesday at 23 Wall Street in New York, the disemboweled raw space where Proenza Schouler and Hood by Air have staged runway shows, did the unthinkable: It made lyrics from a Backstreet Boys’ song, performed live by the boy (man) band, feel philosophical. “Am I original? Am I the only one? Am I sexual? Am I everything you need?” sang Nick Carter and crew as they performed to close the much-hyped show. In the song, “Everybody” (1997), each question is answered with a chorus of “yeah,” but one felt like muttering “nah” in regard to the show.

It was a major production — one that has been immensely hyped through all social media channels, generations of Kardashians/Jenners, mainstream media and the mega-marketing bucks of a retail behemoth — but it was not original, particularly sexual or the only one of its kind. It was, in fact, an imitation. Deliberately so, as all H&M designer collaborations are imitations of the collections by the brands with which they collaborate.

To seriously review the clothes here seems moot as H&M released the look book a week ago and the clothes were nearly exact replicas of pieces — genie pants, pearl-embroidered blazers, tailoring with gold buttons, and blazers and blouses with ostentatious shoulders — Olivier Rousteinghas put on the real Balmain runway in seasons past. Here, they were done in more affordable fabrics, which seemed highly logical for Rousteing’s genre of fun for a night or two. These are not forever clothes, and the cost per wear is much easier to rationalize on the H&M level.

The whole enterprise, from the show-opener video featuring Kendall Jenner, apparently forced to take mass transit — a futuristic subway — and watch various sets of twins engage in stylish dance-offs,  to the double-jointed dancers that periodically performed during the show to the clothes, was extremely nostalgic for the early Nineties. Fans of Prince might draw a connection to his 1991 album “Diamonds and Pearls,” featuring “twin” dancers Diamond and Pearl. Asking questions about the stylistic value of a Balmain x H&M collection is a rhetorical exercise, although the show and its marketing strategy did seem to answer the industry question about whether fashion shows should be consumer events: In this case, yeah.

Of course, Rousteing drew a gaggle of “It” girls to his front row, including Kylie Jenner, Jessica Hart, Martha Hunt and Diane Kruger. The Backstreet Boys’ appearance was orchestrated by the designer himself. “He’s a big fan,” Carter said after performing a three-song set that included “Everybody,” “Larger Than Life,” and “I Want It That Way” — all, by the way, the designer’s requests.

In turn, were the Boys familiar with Rousteing’s maximalist pop stylings? “Oh yeah, it was an honor to be here,” Carter continued. Indeed it must have been —  it’s been a while since the group of five, who hail from Orlando, Florida, coincided with the fashion world, and it might be some time before they meet again. After finishing a world tour, the most high-profile engagement listed on their official site is a European cruise next spring.

Before they posed for selfies with fans — everyone from Alexa Chung and Chelsea Leyland to street-style personality Di Mondo — Carter was asked about the hashtag used to promote the event: #hmbalmaination. What, pray tell, is Balmain nation? A democracy? A principality occupied only by those with more than a million followers on Instagram?

“It’s nice to be part of something so powerful and elegant and something that actually stands for something,” Carter said with the sincerity of a fashion outsider. If he couldn’t quite put his finger on the founding principles of #hmbalmaination, the competitive post-show shopping scene painted a clear picture of its constitution of conspicuous consumption.

“They’re like cheetahs. It’s worse than Black Friday,” said one shopper of the pop-up battleground. In the center of it stood Rousteing, pleased with his disciples’ conduct.  “I’m so happy. I’m so proud. It’s like a big achievement as a designer and as a person,” he said with Napoleonic conviction. “Tonight is just the pop-up store. On Nov. 5, it’ll be available to the whole world. This is just the beginning.”


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